{"id":20911,"date":"2026-10-08T06:00:02","date_gmt":"2026-10-08T06:00:02","guid":{"rendered":"https:\/\/zealousys.com\/?post_type=podcast&#038;p=20911"},"modified":"2026-10-19T05:25:17","modified_gmt":"2026-10-19T05:25:17","slug":"are-businesses-really-using-ai-uk-founders-tell-us-the-truth","status":"publish","type":"podcast","link":"https:\/\/dev.zealousys.com\/zealous-system\/podcast\/are-businesses-really-using-ai-uk-founders-tell-us-the-truth\/","title":{"rendered":"Are Businesses Really Using AI? UK Founders Tell Us the Truth"},"content":{"rendered":"<p class=\"isSelectedEnd\">Everyone is talking about AI. But what are businesses actually doing with it?<\/p>\n<p class=\"isSelectedEnd\">In this episode of Zealous System\u2019s <strong>\u201c<\/strong>Industry Leaders on AI<strong>\u201d<\/strong> series, we sit down with James Maderson and Will Ferguson, Co-Founders and Directors of Impulse Decision, a UK-based fundraising and charity company.<\/p>\n<p class=\"isSelectedEnd\">We go beyond the AI hype to explore what AI adoption really looks like inside a growing UK business. James and Will share how they use AI, what\u2019s delivering real value, what hasn\u2019t worked, and where businesses may simply be following the trend.<\/p>\n<p class=\"isSelectedEnd\">We discuss AI FOMO, practical vs. gimmicky AI tools, measuring ROI, compliance, AI regulation, startup life in the UK, Gen Z, and the industries adopting AI fastest.<\/p>\n<p>If you want an honest look at how business owners are actually using AI today, this conversation is for you.<\/p>\n","protected":false},"featured_media":20942,"template":"","podcast_category":[233],"class_list":["post-20911","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","podcast_category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/dev.zealousys.com\/zealous-system\/wp-json\/wp\/v2\/podcast\/20911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.zealousys.com\/zealous-system\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/dev.zealousys.com\/zealous-system\/wp-json\/wp\/v2\/types\/podcast"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.zealousys.com\/zealous-system\/wp-json\/wp\/v2\/media\/20942"}],"wp:attachment":[{"href":"https:\/\/dev.zealousys.com\/zealous-system\/wp-json\/wp\/v2\/media?parent=20911"}],"wp:term":[{"taxonomy":"podcast_category","embeddable":true,"href":"https:\/\/dev.zealousys.com\/zealous-system\/wp-json\/wp\/v2\/podcast_category?post=20911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}